Mobile web access is rising at a fast pace; according to latest findings, the revenue generated from mobile apps may exceed $70 billion by 2017. Such potential has prompted companies to give more emphasis towards the development of mobile apps. With this urgency, many software and tools have come to the rescue of the developers. However, since the experience that these developers have is limited, many myths as well as misconceptions have crept up in the development community. Continue reading Myths and misconceptions among mobile developer community
There are a lot of companies in the market that regularly come up with mobile apps on a regular basis. All of these companies will very naturally claim to be the best in the business. While on one hand, this may provide a lot of options to choose from, on the other, this may leave a you confused and you may end up choosing one that is either too much expensive for you or falls short of your requirements. However, when it comes to choosing one from amongst them, it is imperative to follow a certain process to make sure that the investment is justified and you have got exactly what is required, and that also at a reasonable price at the end of the day. Let us discuss the procedure of choosing the right mobile development company.
The first and foremost thing that you need to look into is the development fee that the business will charge. In fact, cost is the basic parameter to eliminate businesses and narrow down the search. However, this does not imply that the business organizations, which will charge lesser price, will do a better job. The bottom line is that it is important to opt for a company that charges reasonable fees and get the job done by experienced developers.
It is important to ask for references from them. A handful of references will help in consulting with the past and present customers of the development house, to get an idea about the service they provide. It also provides an idea regarding the competence of the developers of the business organization in question.
The next thing that is required to be looked into is the venue where the company carries out its developmental work. There are a number of businesses that use overseas developers for reduction of development cost. This at times is associated with a substantial amount of risk as these foreign developers often run way behind the schedule. To add to the woes, there are communication issues due to time difference, language problem, and other reasons. Quality also at times takes a back seat in case developments are outsourced.
Find out the platforms that the company has specialized. There are few businesses, which are better while dealing with iPhones. Some others are more competent with Android.
Opt for the ones that help in deployment of apps. A company might be outstanding in developing the best app, but it will be of no use to you if you do not have access to it. Hence, looking for a developing company that helps in deployment of app is most crucial.
Bank on experience. Do not put your money on newcomers, especially when dealing with a huge project involving a huge amount. It is crucial to opt for a development house that has a substantial amount of experience in similar kind of projects. Access their portfolio to have an idea about the extent of experience they have, when it comes to development of similar kinds of apps.
Opt for a company you can build a sound relationship with. Development of mobile app is not a once-in-a-lifetime activity. Apps generally undergo multiple evolutions, evaluations, as well as cycles that constantly depend upon the feedback of clients. Hence, opt for developing companies that will be easily accessible and will stick with you all along the product life cycle and will not become inaccessible, once they are through with the development and hosting of the app.
Do not get lured too much by price. It is best not to opt for the ones who provide you cheap services. On the other hand, it’s not that those who that charge exorbitant fees need to be summarily avoided. It should be the quality of service and experience that should be the determining factors.
If you are not too much confident about your own judgment prowess, it is safer to consult a specialist, who will be able to guide through the entire process of selecting the right mobile developing company.
You can hire developer from top mobile app development India companies who can guide you in detail about the benefits of both approaches.
Most start-ups aren’t too bothered about having an app to boost their ventures, either online or otherwise. This is why most don’t understand the market or its needs, and vanish without a trace. Whether it is the case of start-ups or long established businesses, apps offer a great way to boost the business. Let us now understand why mobile applications are significant for business growth and development.
In this day and age, with the shrinkage of almost everything to accommodate success, chip designs of the tiniest denominations and with processors that work at lightning speeds are being introduced into the world of smartphones. The chips are fast, sleek as well as crystal clear with their aims or ambitions, which means as a user, one gets speedier processes along with fast memory.
It all depends on the kind of OS a smartphone would use, which would then decide on how much power the hardware would end up giving. Most esteemed tablets as well as smart handheld devices run on iOS, Windows or Android, and ever since 2010 when the word “Mobile App” was termed, the trend has only been growing, helping the business community to a large extent. There was a lot of skepticism in the first place, but isn’t that what every success story has always faced?
What are mobile apps?
Mobile applications in layman terms are programs that run on platforms such as iOS, Windows as well as Android. They have various aims and objectives to help the millions who download and use them. For example, they offer the following features:
1. Social networking
7. Sharing and file transfer
10. Lifestyle and more
The app market has outstanding applications, some of which are absolutely free for business owners to download or use. One can find them on ITunes, Google Play or even the esteemed Windows Phone App Store too. Sources say, there are more who deal with daily businesses using applications, than those who use the internet. The applications have taken over in such a tremendous force, which has only made app manufacturers realize they’d better provide the best business apps or perish while someone else takes over.
In the business world
Customization of apps for companies big or small is the latest trend to follow. Apps are customized for the following domains;
2. Shopping portals
3. Banking as well as investment
5. Health care, etc.
Business owners have realized the importance of business apps, and know that around seventy five percent of the clients or customers, look for products or services using their smart hand held devices these days. This is because apps have a broader reach, making it easier for clients from any part of the globe to access what the business has to offer. Large business sharks too have apps that decide their point of sales, help with communication as well as conducting ecommerce.
Keeping all of this in mind and looking at the demands thereby, companies are now investing in business apps like never before. While the sun shines everyone wants to make hay. That’s why they are outsourcing their needs to developing nations for apps manufacturing, and they know that the returns on such an investment would make them go laughing to the banks in times to come.
Apps help connect with the client or customer on a one on one basis. Most high profiled CEOs across the world, communicate with the masses on a daily basis using business apps. This strengthens the bond while enhancing the relationship further between the two, say experts.
For an organization to be successful, it has to put the client or customer first. This means all hurdles faced by the potential buyer needs to be shunned as well as cleared, and for that, constant communication is a must. Thanks to the advancement of technology, all of this is possible. Staying trendy with the growing demands of the market is also a manageable task. In other words business apps keep the company shining, helping it continuously to boost its bottomline.
Customers are demanding, and your venture should not suffer by not being able to provide what they want. So its good to go for mobile application that give a real thrust to your business.
You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
The rapidly growing popularity of smartphones and tablets has compelled enterprise to promote their businesses by targeting mobile platforms. Each organization has several options to target the mobile device users. Some companies launch mobile business apps to attract their existing customers and prospects. At the same time, many organizations optimize the look and feel of their websites for mobile web browsers. However, both mobile website and mobile apps have their own pros and cons. So each enterprise must compare and evaluate these two options to target more relevant users.
Evaluating Pros and Cons of Mobile Apps and Mobile Websites
A business mobile app needs to be downloaded by the users. Once the user downloads and install the application on his mobile device, he can avail its features simply with a single click. On the other hand, a mobile website can be accessed by users immediately on their mobile web browsers. Further, the mobile version of your business website can also be accessed by using mobile version of various online search engines like Google, Yahoo and Bing.
The mobile applications are more effective in keeping users engaged by offering efficient and high quality functionality. Your business can always impress users by allowing them to perform complex tasks like getting information about products, placing order and tracking payment without any hassle. But the mobile website does not allow users to carry out any such transactions directly. But you can use the mobile website as a medium to get more inquiries and website visits.
A number of reports have highlighted how a mobile app runs at a much faster pace than the mobile websites. So the mobile applications will help you in keeping users engaged by delivering rich user experience. The mobile websites also require users to be connected to the internet to access the mobile websites. But many mobile applications can be accessed by users without having any internet connection.
Most organizations, nowadays, launch different versions of the same enterprise app by targeting different mobile platforms. So each version of the app must be developed using technologies and programming language according to the requirements of the mobile operating system. So businesses have to hire mobile app developers to implement their ideas. On the other hand, the mobile version of your website can be developed without putting any extra time and effort. Your website designer can use some simple tricks to create and optimize the mobile website.
As your existing website can be easily optimized for the mobile web browsers, you are not required to incur any heavy expenses. But cost of the mobile application development project will vary according to the features and functionalities of the app. Further, you have to promote the app on various platforms to enhance its popularity. So the overall cost of developing, launching and marketing a mobile application may be huge. It is always a good idea to keep in mind your budget, while evaluating these two options.
An organization has option to launch the free as well as paid version of the app. When a user loves the features and functionality offered by the free version of the application, he will not hesitate to download the paid version. Further, an organization can implement a comprehensive promotional strategy to make its paid apps popular. The free apps can also be used as a medium to generate revenue by including in-app purchases and in-app advertisement. So it is always easier to monetize a mobile application in comparison to a mobile website.
Each organization also needs to make and implement a comprehensive strategy to launch a popular business mobile application. But it can optimize the mobile version of the website without putting any extra time and effort. So an enterprise must evaluate cost and ROI benefits before taking a decision in favor of any one. You can hire mobile application programmer from top mobile app development companies who can guide you in detail about the benefits of both approaches.
A number of recent reports have highlighted how mobile apps will reshape the future of businesses in the upcoming years. The steady increase in the sale of smartphones, tablets and other mobile devices also indicate the necessity of mobile applications for enterprises. However, a business has to consider many factors before developing a mobile application. Also, it has option to consider several alternatives including mobile websites. Therefore, it has become essential for each enterprise to decide if it is time to invest in mobile app development.
5 Reasons Why Each Business Requires a Mobile App
1) Reach and Engage Most Relevant Customers
You may be finding it a daunting challenge to promote your products or services by targeting the most relevant audience. The mobile apps make it easier for you to reach the most relevant customer in real time. At the same time, the application will also enable you to keep the customers engaged by accessing their location and detailed profile information. Along with promoting your business, you can further encourage the app users to purchase your products by offering coupons, interactive deals and similar incentives. With most users downloading business applications, it becomes easier for you to attract and engage the most relevant customers and prospects.
2) Serve Mobile Ads
Many reports have highlighted how mobile ads are more effective that other conventional and digital advertising techniques. Often businesses have to incur additional expenses to server mobile ads through publishers and marketing companies. The enterprise mobile app will make it easier for you to serve mobile ads by targeting the most relevant users, while avoiding additional expenses. Along with giving coupons and discounts, you can also easily send location-based push notifications. The innovative advertising methods will further keep your customers interested and engaged.
3) Add Value to Your Customer Service
Often the quality of customer service and support helps a business to retain customers. The business mobile app will make it easier for you to deliver prompt customer service, while adding value to your existing customer care services. Many customers, nowadays, gather information about a product or service directly using their smartphones and tablets. Similarly, many people even buy goods using their mobile devices to save both time and effort. So you can always build a base of happy customers by providing smart and quick customer service through the application.
4) Allow Customers to Shop on the Go
Each customer wants to buy the best product at his own pace and convenience. Along with gather information about a specific product or service, many people, nowadays, prefer shopping through mobile apps. So you can always use your enterprise application as a mobile store that enables users to browse through the products and shop on the go. Many reports have highlighted the growing popularity of mobile shopping options among customers residing in different regions. So you can beat competition through the application by providing smart and flexible shopping options to customers.
5) Avoid Losing Customers
Despite the growing popularity of digital and mobile shopping, many people still prefer shopping at local stores. As the customers will not gather address and contact numbers by visiting your business website, it is important to allow them to access the information in an instant. The application enables you to let customers access your contact information without initiating a web search. Further, the app can use the GPS tracking feature of their mobile devices, and enable customers to find your business without any hassle. The combination of mobile advertisement and option to target all types of customers will help you in building a base of regular customers.
Each business can further choose from a number of mobile application development options. In addition to developing the enterprise app by deploying its in-house team of developers, it can also consider hiring a freelance mobile app developer or outsourcing the project. Many enterprises prefer outsourcing the project to a reliable company to develop, launch and promote their mobile applications without investing any extra time and effort.
You can hire certified mobile app developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
According to a statement released by research firm Gartner recently, “Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach USD 26 billion, up from USD 18 billion in 2012.” The statement also predicted a steady growth in the upcoming years, while adding that free mobile apps constituted for 91% of the total application downloads this year. These constantly increasing number of downloads further encourage many enterprises to invest in mobile application development.
But with more and more companies venturing into mobile app business, the field has become highly competitive. Each enterprise, nowadays, has to implement a comprehensive mobile application development and promotion strategy to make its apps popular within a very short span of time. At the same time, the strategy also needs to identify the key technologies and market forces that affect the number of mobile app downloads.
Important Factors Affecting Mobile App Download
Performance and Speed of the App
Many reports have highlighted how the mobile app loading time can have a huge impact on the user experience as well as number of downloads. Often users avoid applications that take more time to load, or require them to take a higher number of actions. So the performance, efficiency and speed of the mobile application must be optimized, while making it more focuses to keep the users impressed and engaged.
Options to Get User Feedback
People love to use mobile apps that are more interactive. Most users also appreciate the feedback mechanism provided by applications. At the same time, many mobile users also look for constant consumer-centric improvements in the app. The right feedback mechanism will help you in gathering the user feedback and comments, and implement these suggestions to deliver improved user experience. Further, you must convey information about the updated version of the mobile application to users, and encourage them to download it to avail a set of fresh and innovative features.
Make the App Easy-to-Customize
Each user wants to customize the mobile application according to his personal preference. So you can easily make the application popular by incorporating features that enables users to personalize it by adjusting settings. It is also a good idea to allow users to change the color, font size, font type and privacy settings to add more value to the app, while delivering more personalized user experience.
Use Dedicated App Marketing Channels
Most mobile application stores allow application developers and resellers to promote their apps by availing customized advertisement options. However, you have to choose the marketing channel according to your mobile application. For instance, the iOS apps can be promoted through Apple’s iAD, whereas the Android apps will be promoted through Google’s AdMob. As these dedicated mobile application marketing channels are effective in reaching out to a large base of mobile users, you can use these advertisement options to get more mobile app downloads immediately after its launch.
Make the Application More Searchable
Many users gather information about mobile apps using online search engines. So the landing page of the application must be optimized to appear at the top of major search engine results pages. Similarly, the title, descriptions and feature list of the application also need to be optimized by using the most relevant keyword and phrases. You can always make your app more searchable to increase the number of downloads without relying on the app stores.
Create App Profiles
You can always optimize the exposure of a specific mobile application by creating profiles on directories, review sites and similar online platforms. It is also a good idea to submit the app to popular app reviewers, and request them to post app reviews. The app reviews will further help you in determining the flaws that affect user experience negatively. You can even use the data to increase app downloads by launching its updated version.
Track the App Constantly
The app promotion strategy must be modified and updated regularly to optimize the campaign. You must keep track of the app consistently using a set of tools and services. The constant tracking will make it easier for you to gather key information about the app including the audience, their age group and usage pattern. You can even consider using mobile app analytics to gather detailed information about the performance of your mobile app, along with identifying its flaws and weaknesses.
The number of mobile app downloads is also impacted by the current and upcoming trends in technology and user demand. At the same time, an enterprise also needs to update its app at regular intervals to increase the number of downloads.
You can hire mobile app programmers from top app development firms who can help you build mobile apps within allocated budgets and time schedules.