The number of people using Smartphone has increased remarkably over the last few years or so, to keep pace with the number of people using the internet on their mobile devices. Therefore, to keep pace with this ever changing digital world that is very much dominated by Smartphones and Tablets, software and mobile apps developing companies are facing a new challenge of satisfying the customers’ demands, when it comes to offering them state of the art mobile websites that are as comprehensive or user-friendly as the conventional desktop software systems as well as websites.
For accomplishing this, the most comprehensive tool that the developers have in their arsenal is HTML5, the latest as well as the most state of the art language that facilitates HTML coding. The language offers developers, the option of delivering richer as well as the most intuitive end user experience in the fraternity of mobile browsers. Besides, the language also comes up with a string of benefits that come to the aid of the Smartphone users.
It offers an experience similar to apps for the browser
HTML5 helps in creating a rich end user experience that is akin to the apps found in the mobile browsers. This indicates that the users do not have to look for a separate app and download it. The mobile interfaces that are designed with the help of HTML5 have striking similarities with the apps. Besides, the language also has the ability of recognizing gestures. Hence, the end users have the option of switching from one site to another with ease, just as it is possible in case of apps. These maneuvers include seamlessly browsing through the navigation, zooming in or out on selected areas, pinching etc.
Again, just like the apps, mobile sites designed with the help of HTML5 come up with the option of providing local storage facility that helps the developers to store data with the memory of the browser. This helps the sites to have the capacity of storing data that are commonly used, with the browser itself, along with reducing the number of interactions that take place with the server at the back end. This ultimately lends much faster page loading time.
Another significant feature of HTML5 is its ability of incorporating location awareness to a browser. Companies that are running conventional brick and mortar businesses are immensely benefited from this as the end users are able to recognize the location of a store with the help of the ‘Find Near Me’ option that helps them to find out the stores that are closest to their address, much like the ‘store locator’ option.
Simplify and reorganize Shopping Cart
For those running online businesses, use of HTML5 is greatly advantageous, as it simplifies the shopping cart as well as the checkout mechanism, thus helping even those who are unfamiliar with technology to browse or shop online without any difficulty whatsoever.
One of the most significant advantages of Smartphones, developed with the help of HTML5 is the capacity of serving various high-resolution photo galleries. One of the major areas of concerns for the developers has been the problem faced by the users in viewing detailed images. This has instigated the developers to incorporate certain features into HTML5 that facilitate display of high quality, multiple images of products in the format of a gallery. Furthermore, it also helps the users in taking a much closer look at the product images, by double tapping to zoom them in, or view them in a much more detailed as well as specific way, than what was previously possible. This particularly comes in handy in case of Smartphone users, because of their much smaller size of screens.
Collapsible Menus along with Expandable Navigation Facilities
Another advantage the HTML5 poses is that it helps brands to target a specific sect of the market with relevant promos and specific products in a much easier and cost effective way. It is possible through its ‘scroll-through-the-banner’ feature that it comes up with. This feature provides the users the option of scrolling up and down the banners on the home page. It further streamlines the user experience by offering the unique option of integrating the collapsible and expandable menus with the pop-up windows on the browser homepage as well as the category pages.
A Rich Media
HTML5 also comes up with a native support for the video and the audio elements with the user not having to download plug ins for watching Youtube or for listening to any audio package. Again, when it is said that HTML5 has these video and audio files already embedded, the feature does not put any extra pressure on the battery, and this extends the battery backup of the Smartphones to a significant extent – a feature that has made the language immensely popular.
You can hire developers from top custom HTML5 development company in India who can help you develop applications within allocated budgets and time schedules.