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Building Highly Addictive & Viral Mobile Apps

Thanks to the huge popularity which is growing with every passing day, the future of mobile apps market looks extremely bright, especially when it comes to making a considerable revenue earning. However, this also gives rise to the necessity of expanding different strategies of digital marketing. Naturally, a sizeable amount of time along with effort are been nowadays spent, with the view to develop various types of mobile apps that are worth downloading.

The designs need to be exceptional

expert mobile app developersThe apps need to be designed from “inside out”. That means, the designs need to be such that they will embrace all the potentials along with the limitations. The concept of designing or developing mobile apps is absolutely different from designing and developing apps meant for traditional desktop computers or laptops.

The design needs to be drawn on real life

The applications need to be designed in an intuitive way so that they fit in the real life requirements. However, when it comes to fulfilling the requirements, the best mobile apps not only fulfil the physical requirements of the modern day to day life but also satisfy the psychological needs as well, so that the customers get a psychologically gratifying experience.

The designs need to be created at first by clearly defining the concept that they are going to focus on, and then follow it up by coding or making the illustration. The key to success in creating addictive as well as compelling apps is the context that is created. The concept of the context must be drawn from the comparable objects of real life along with the day to day interactions of various kinds. The idea is to engage as many things as possible that are familiar to the users or audience.

Keep things simple and straight

It is imperative to keep things as simple and straight as possible while designing. According to the experts, this will help to avoid designing something that is not needed at all. Great apps are those which stay focused on things or ideas that are absolute necessary.

Focus on one thing to excel

Addictive and viral apps are those which are single-purpose in nature and come up with certain functional features that help the users in their daily activities without any complications whatsoever. There are a number of funny as well as quirky apps available in the market but the credit lies in creating an app that would solve the common daily problems. That’s what makes an app addictive as well as viral! Hence, the key to success is thinking about the idea behind designing the app instead of the app itself.

Offer incentives to the users

The apps need to provide some kind of value added service to the users. That means in order to go viral, they need to go beyond being mere mobile websites. They need to offer better as well as quicker services, in such a way that users can get whatever information they need at their finger tips right when they need. It is this which makes an app popular. It should help people to interact with the others, provide notifications about users’ actions and so on. Rewarding users for their actions or behaviours proves to be highly addictive. Popularizing those rewards to the social media can help an app to go viral.

Being Unconventional

This is another way of making an app addictive. Thinking differently, making an app that is quite different from the others are the best ways to make an app highly popular so much so that it goes viral.

There are a number of other ways in which an app can be made popular. The entire thing depends upon the designer, the developer and their imaginations or innovations. They can incorporate newer as well as unique ways to make an app adorable. The bottom line is that the app in question needs to have unparalleled quality, visibility, usability along with stability that make all the difference.

You can hire mobile app programmers with solid experience in app development who can help you build engaging mobile apps within allocated budgets and time schedules.

We are one of the top mobile app development companies in India. If you would like to know more about the expertise of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

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Why Mobile Apps are significant for sustaining Business Growth and Development?

Most start-ups aren’t too bothered about having an app to boost their ventures, either online or otherwise. This is why most don’t understand the market or its needs, and vanish without a trace. Whether it is the case of start-ups or long established businesses, apps offer a great way to boost the business. Let us now understand why mobile applications are significant for business growth and development.

The trend
mobile app developmentIn this day and age, with the shrinkage of almost everything to accommodate success, chip designs of the tiniest denominations and with processors that work at lightning speeds are being introduced into the world of smartphones. The chips are fast, sleek as well as crystal clear with their aims or ambitions, which means as a user, one gets speedier processes along with fast memory.

It all depends on the kind of OS a smartphone would use, which would then decide on how much power the hardware would end up giving. Most esteemed tablets as well as smart handheld devices run on iOS, Windows or Android, and ever since 2010 when the word “Mobile App” was termed, the trend has only been growing, helping the business community to a large extent. There was a lot of skepticism in the first place, but isn’t that what every success story has always faced?

What are mobile apps?
Mobile applications in layman terms are programs that run on platforms such as iOS, Windows as well as Android. They have various aims and objectives to help the millions who download and use them. For example, they offer the following features:

1. Social networking
2. News
3. Entertainment
4. Business
5. Communication
6. Messaging
7. Sharing and file transfer
8. Education
9. Health
10. Lifestyle and more

The app market has outstanding applications, some of which are absolutely free for business owners to download or use. One can find them on ITunes, Google Play or even the esteemed Windows Phone App Store too. Sources say, there are more who deal with daily businesses using applications, than those who use the internet. The applications have taken over in such a tremendous force, which has only made app manufacturers realize they’d better provide the best business apps or perish while someone else takes over.

In the business world
Customization of apps for companies big or small is the latest trend to follow. Apps are customized for the following domains;

1. Industries
2. Shopping portals
3. Banking as well as investment
4. Retail
5. Health care, etc.

Business owners have realized the importance of business apps, and know that around seventy five percent of the clients or customers, look for products or services using their smart hand held devices these days. This is because apps have a broader reach, making it easier for clients from any part of the globe to access what the business has to offer. Large business sharks too have apps that decide their point of sales, help with communication as well as conducting ecommerce.

Keeping all of this in mind and looking at the demands thereby, companies are now investing in business apps like never before. While the sun shines everyone wants to make hay. That’s why they are outsourcing their needs to developing nations for apps manufacturing, and they know that the returns on such an investment would make them go laughing to the banks in times to come.

More reasons
Apps help connect with the client or customer on a one on one basis. Most high profiled CEOs across the world, communicate with the masses on a daily basis using business apps. This strengthens the bond while enhancing the relationship further between the two, say experts.

For an organization to be successful, it has to put the client or customer first. This means all hurdles faced by the potential buyer needs to be shunned as well as cleared, and for that, constant communication is a must. Thanks to the advancement of technology, all of this is possible. Staying trendy with the growing demands of the market is also a manageable task. In other words business apps keep the company shining, helping it continuously to boost its bottomline.

Customers are demanding, and your venture should not suffer by not being able to provide what they want. So its good to go for mobile application that give a real thrust to your business.

You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to know more about the expertise of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

Mobile website vs Mobile App: Which should you use?

The rapidly growing popularity of smartphones and tablets has compelled enterprise to promote their businesses by targeting mobile platforms. Each organization has several options to target the mobile device users. Some companies launch mobile business apps to attract their existing customers and prospects. At the same time, many organizations optimize the look and feel of their websites for mobile web browsers. However, both mobile website and mobile apps have their own pros and cons. So each enterprise must compare and evaluate these two options to target more relevant users.

Evaluating Pros and Cons of Mobile Apps and Mobile Websites

User Access
mobile app developmentA business mobile app needs to be downloaded by the users. Once the user downloads and install the application on his mobile device, he can avail its features simply with a single click. On the other hand, a mobile website can be accessed by users immediately on their mobile web browsers. Further, the mobile version of your business website can also be accessed by using mobile version of various online search engines like Google, Yahoo and Bing.

Functionality
The mobile applications are more effective in keeping users engaged by offering efficient and high quality functionality. Your business can always impress users by allowing them to perform complex tasks like getting information about products, placing order and tracking payment without any hassle. But the mobile website does not allow users to carry out any such transactions directly. But you can use the mobile website as a medium to get more inquiries and website visits.

Speed
A number of reports have highlighted how a mobile app runs at a much faster pace than the mobile websites. So the mobile applications will help you in keeping users engaged by delivering rich user experience. The mobile websites also require users to be connected to the internet to access the mobile websites. But many mobile applications can be accessed by users without having any internet connection.

Technological Requirements
Most organizations, nowadays, launch different versions of the same enterprise app by targeting different mobile platforms. So each version of the app must be developed using technologies and programming language according to the requirements of the mobile operating system. So businesses have to hire mobile app developers to implement their ideas. On the other hand, the mobile version of your website can be developed without putting any extra time and effort. Your website designer can use some simple tricks to create and optimize the mobile website.

Development Cost
As your existing website can be easily optimized for the mobile web browsers, you are not required to incur any heavy expenses. But cost of the mobile application development project will vary according to the features and functionalities of the app. Further, you have to promote the app on various platforms to enhance its popularity. So the overall cost of developing, launching and marketing a mobile application may be huge. It is always a good idea to keep in mind your budget, while evaluating these two options.

ROI
An organization has option to launch the free as well as paid version of the app. When a user loves the features and functionality offered by the free version of the application, he will not hesitate to download the paid version. Further, an organization can implement a comprehensive promotional strategy to make its paid apps popular. The free apps can also be used as a medium to generate revenue by including in-app purchases and in-app advertisement. So it is always easier to monetize a mobile application in comparison to a mobile website.

Each organization also needs to make and implement a comprehensive strategy to launch a popular business mobile application. But it can optimize the mobile version of the website without putting any extra time and effort. So an enterprise must evaluate cost and ROI benefits before taking a decision in favor of any one. You can hire mobile application programmer from top mobile app development companies who can guide you in detail about the benefits of both approaches.

We provide mobile app development services. If you would like to discuss with an expert mobile app developer from our team, please get in touch with us at Mindfire Solutions.

Does Your Business need a Mobile App?

A number of recent reports have highlighted how mobile apps will reshape the future of businesses in the upcoming years. The steady increase in the sale of smartphones, tablets and other mobile devices also indicate the necessity of mobile applications for enterprises. However, a business has to consider many factors before developing a mobile application. Also, it has option to consider several alternatives including mobile websites. Therefore, it has become essential for each enterprise to decide if it is time to invest in mobile app development.

5 Reasons Why Each Business Requires a Mobile App

1) Reach and Engage Most Relevant Customers
certified mobile app developersYou may be finding it a daunting challenge to promote your products or services by targeting the most relevant audience. The mobile apps make it easier for you to reach the most relevant customer in real time. At the same time, the application will also enable you to keep the customers engaged by accessing their location and detailed profile information. Along with promoting your business, you can further encourage the app users to purchase your products by offering coupons, interactive deals and similar incentives. With most users downloading business applications, it becomes easier for you to attract and engage the most relevant customers and prospects.

2) Serve Mobile Ads
Many reports have highlighted how mobile ads are more effective that other conventional and digital advertising techniques. Often businesses have to incur additional expenses to server mobile ads through publishers and marketing companies. The enterprise mobile app will make it easier for you to serve mobile ads by targeting the most relevant users, while avoiding additional expenses. Along with giving coupons and discounts, you can also easily send location-based push notifications. The innovative advertising methods will further keep your customers interested and engaged.

3) Add Value to Your Customer Service
Often the quality of customer service and support helps a business to retain customers. The business mobile app will make it easier for you to deliver prompt customer service, while adding value to your existing customer care services. Many customers, nowadays, gather information about a product or service directly using their smartphones and tablets. Similarly, many people even buy goods using their mobile devices to save both time and effort. So you can always build a base of happy customers by providing smart and quick customer service through the application.

4) Allow Customers to Shop on the Go
Each customer wants to buy the best product at his own pace and convenience. Along with gather information about a specific product or service, many people, nowadays, prefer shopping through mobile apps. So you can always use your enterprise application as a mobile store that enables users to browse through the products and shop on the go. Many reports have highlighted the growing popularity of mobile shopping options among customers residing in different regions. So you can beat competition through the application by providing smart and flexible shopping options to customers.

5) Avoid Losing Customers
Despite the growing popularity of digital and mobile shopping, many people still prefer shopping at local stores. As the customers will not gather address and contact numbers by visiting your business website, it is important to allow them to access the information in an instant. The application enables you to let customers access your contact information without initiating a web search. Further, the app can use the GPS tracking feature of their mobile devices, and enable customers to find your business without any hassle. The combination of mobile advertisement and option to target all types of customers will help you in building a base of regular customers.

Each business can further choose from a number of mobile application development options. In addition to developing the enterprise app by deploying its in-house team of developers, it can also consider hiring a freelance mobile app developer or outsourcing the project. Many enterprises prefer outsourcing the project to a reliable company to develop, launch and promote their mobile applications without investing any extra time and effort.

You can hire certified mobile app developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to know more about the expertise of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

What impacts Mobile App download numbers?

According to a statement released by research firm Gartner recently, “Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach USD 26 billion, up from USD 18 billion in 2012.” The statement also predicted a steady growth in the upcoming years, while adding that free mobile apps constituted for 91% of the total application downloads this year. These constantly increasing number of downloads further encourage many enterprises to invest in mobile application development.

mobile app developmentBut with more and more companies venturing into mobile app business, the field has become highly competitive. Each enterprise, nowadays, has to implement a comprehensive mobile application development and promotion strategy to make its apps popular within a very short span of time. At the same time, the strategy also needs to identify the key technologies and market forces that affect the number of mobile app downloads.

Important Factors Affecting Mobile App Download

Performance and Speed of the App
Many reports have highlighted how the mobile app loading time can have a huge impact on the user experience as well as number of downloads. Often users avoid applications that take more time to load, or require them to take a higher number of actions. So the performance, efficiency and speed of the mobile application must be optimized, while making it more focuses to keep the users impressed and engaged.

Options to Get User Feedback
People love to use mobile apps that are more interactive. Most users also appreciate the feedback mechanism provided by applications. At the same time, many mobile users also look for constant consumer-centric improvements in the app. The right feedback mechanism will help you in gathering the user feedback and comments, and implement these suggestions to deliver improved user experience. Further, you must convey information about the updated version of the mobile application to users, and encourage them to download it to avail a set of fresh and innovative features.

Make the App Easy-to-Customize
Each user wants to customize the mobile application according to his personal preference. So you can easily make the application popular by incorporating features that enables users to personalize it by adjusting settings. It is also a good idea to allow users to change the color, font size, font type and privacy settings to add more value to the app, while delivering more personalized user experience.

Use Dedicated App Marketing Channels
Most mobile application stores allow application developers and resellers to promote their apps by availing customized advertisement options. However, you have to choose the marketing channel according to your mobile application. For instance, the iOS apps can be promoted through Apple’s iAD, whereas the Android apps will be promoted through Google’s AdMob. As these dedicated mobile application marketing channels are effective in reaching out to a large base of mobile users, you can use these advertisement options to get more mobile app downloads immediately after its launch.

Make the Application More Searchable
Many users gather information about mobile apps using online search engines. So the landing page of the application must be optimized to appear at the top of major search engine results pages. Similarly, the title, descriptions and feature list of the application also need to be optimized by using the most relevant keyword and phrases. You can always make your app more searchable to increase the number of downloads without relying on the app stores.

Create App Profiles
You can always optimize the exposure of a specific mobile application by creating profiles on directories, review sites and similar online platforms. It is also a good idea to submit the app to popular app reviewers, and request them to post app reviews. The app reviews will further help you in determining the flaws that affect user experience negatively. You can even use the data to increase app downloads by launching its updated version.

Track the App Constantly
The app promotion strategy must be modified and updated regularly to optimize the campaign. You must keep track of the app consistently using a set of tools and services. The constant tracking will make it easier for you to gather key information about the app including the audience, their age group and usage pattern. You can even consider using mobile app analytics to gather detailed information about the performance of your mobile app, along with identifying its flaws and weaknesses.

The number of mobile app downloads is also impacted by the current and upcoming trends in technology and user demand. At the same time, an enterprise also needs to update its app at regular intervals to increase the number of downloads.

You can hire mobile app programmers from top app development firms who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to discuss with an expert mobile app developer from our team, please get in touch with us at Mindfire Solutions.

Are your users quitting your app?

You can always launch a popular mobile app by keeping in mind the current trends in technology and customer demand. But you must remember that each customer has options to choose from a large collection of apps offering similar features and functionalities. Therefore, it becomes essential to optimize the efficiency and performance of your mobile app to beat completion. Many reports have highlighted that over 50% of mobile app users will exit if a system doesn’t load within 5 seconds. So your development plan must consider some of the key measures make the mobile application work faster. You can even consider some of the most effective practices to make the app faster and popular.

4 Smart Ways to Make Your Mobile App Work Faster

1) Optimize the Images
hire mobile application programmerOften the loading speed of a mobile application is impacted by the quality of images. In comparison to the images displayed on desktops, the mobile app images need to be smaller. Further, the images must be scaled to the right size to avoid several issues related to performance and memory. At the same time, you can further reduce the load on server by scaling the images to the size exactly required by the mobile device. The correctly sized images will make your app load faster by reducing the workload on the device as well as server.

2) Use JSON Web Services
The mobile application developers have options to create web services using several technologies like SOAP and XML, and JSON. Many experts have highlighted how the XML responses are much larger than JSON responses. As the mobile app normally do not display all fields on a page to users, you must ensure that the server is returning only the data required by the client. The workload on the server can be reduced drastically by specifying which fields will be included in a request. As entity tags (ETags) are a part of HTTP, you can even consider using these to deliver the content that are not updated or modified frequently.

3) Prioritize Client Requests
Similar to websites, a mobile app also needs to handle several client requests at a time. So you must differentiate client requests to reduce the app loading time. It is also important to prioritize the requests by implementing an efficient request queue. The request queue will further cancel the requests that are no longer relevant, or block users to perform a new action. At the same time, you also need to ensure that the connections are reused to idle cycles are used to respond to the next request. In case the network is not reliable, you can even consider queuing up a batch of client requests till the internet connectivity is back.

4) Look for Smart Ways to Implement Caching
Each app can be designed with cache to memory as well as to the file system using ETags. You can always consider a caching option that does not go over the network. If you decide to cache to the file system, it is a good idea to restrict the number of concurrent file accesses, along with deleting the irrelevant data. Further, you have to predict the upcoming user requests, while caching the responses already sent to the user. When the next set of user requests are already cached before the user requests, the user can access content at once. The smart caching implementation will further help you in delivering optimized user experience.

The mobile application must be tested thoroughly under different conditions and emulating maximum use behavior. Along with the development strategy, your testing plan for the application also needs to identify the flaws that increase its loading time. Before you take a decision to hire mobile application programmer for your app idea, it is highly suggested to evaluate the vendor’s expertise in not only product/app development but also testing.

We provide mobile apps development services. If you would like to know more about the expertise of our top mobile app developers, please visit Mindfire Solutions.