International use- A 16-bit character system is used by Java which can translate to all languages used across the globe. This is a far-cry from the rest of the programming languages which run on 8-bit characters that work only with Western language. This has led the language to gain a lot of industry momentum. It is immensely popular with the universal development approach, receiving much support from Microsoft, Apple as well as Google. The developers are aided by new money making opportunities, tools and frameworks.
These are just the tip of the iceberg; there are plenty more benefits that can be added to the list. There are plenty of third party add-ons as well which can help you extend functionality to web pages. Thus the language will surely help you extend your business reach and increase the present efficiency of the running systems of your products.