The digital marketing strategy of modern businesses focuses mainly on customer relationship management and customer engagement. Often businesses look for innovative customer relationship management (CRM) systems to enable their marketing, sales and customer service professionals to build long lasting customer relations. The right CRM solution can help your business in implementing a personalized customer engagement model to engage the customers and deliver higher customer satisfaction. Businesses across the world rely on SharePoint as a smart CRM platform to optimize its digital marketing strategy.
Why SharePoint can Optimize Your Business’s Digital Marketing Strategy?
Simple and Attractive Interface: SharePoint 2013 comes with an interface that is clean, simple and easy-to-use. While accessing the interface, users can avail the universal navigation feature of Office 365 navigation. As the interfaces supports touchscreens, it becomes easier for users to access it on their mobile devices. Also, they can use Office Web Apps to edit and drag-and-drop documents.
Mobile Experience: The latest version of SharePoint also renders site based on the user’s mobile device, and accommodate mobile web browsing. With more and more users accessing internet on their smartphones, tablets and phablets, the feature makes the interface effective in staying connected to their work on-the-go. At the same time, the user can view the interface in both landscape and portrait display modes, while accessing push notifications and location services.
Easy to Share Information and Ideas: SharePoint 2013 is also designed with a set of social network-like features. The authorized users can publish their Office documents to SharePoint, and share the files with others. The interface further allows them to post activity updates, share ideas, check what members of the team are working on, and get answers from their colleagues. Further, they can use their mobile devices to share their ideas and documents on the go.
Option to Organize Projects and Tasks: The professionals also use SharePoint as a CRM system to arrange their projects and tasks. Once they organize the tasks and projects, those will appear as upcoming deliverables across SharePoint, Outlook and MS Project. A business, at the same time, can set up a team site to gather the documents and emails of the teams in a centralized location. The documents can be further synchronized across the conventional and mobile devices through Microsoft SkyDrive.
Design and Publish Public-Facing Websites: An organization can create a public-facing website by availing the streamlined design features of SharePoint 2013. Microsoft has further updated SharePoint with an improved Content Management System (CMS) to make it easier for users to publish a variety of content. Thus, an organization can create community sites to enable its sales and marketing teams to share and collaborate with others.
Integrated Search: The latest version of allows businesses to effectuate document management and collaboration through a super fast search engine called FAST. As FAST is now embedded in SharePoint 2013, the users can avail the advantages of the super fast search engine without incurring any additional expenses. Also, FAST comes with a set of features that make the searching process more efficient and faster. For instance, the users can use the thumbnail preview option to browse through the documents without opening those up.
Enhanced Stability and Security: The updated version of SharePoint is compatible with several operating systems and mobile devices. So the users can access the web interface by using any of the major web browsers on Windows or Mac. It also comes with workflow advancements to eliminate the chances of system outage. The authentication enhancements further contribute towards optimizing both security and connectivity.
Most businesses, nowadays, deploy distributed teams to reduce project overheads. Microsoft has updated SharePoint 2013 with features to complement the needs of distributed teams, and help them in working together. Further, the users can start using SharePoint site without requiring any additional or specialized training.
You can hire developers from top custom sharepoint development companies in India who can help you build your projects within allocated budget and time schedules.