The rapidly growing popularity of mobile apps encourages enterprises to invest in mobile application development. But the mobile app developers constantly struggle to make an application compatible with different mobile devices and operating systems. With new mobile devices and platforms being launched at regular intervals, it has become a daunting challenge for programmers to optimize the app’s look, feel and performance to impress end-users. That is why; many companies, nowadays, opt for cross platform mobile application development to target a huge audience regardless of their choice of mobile platform and device. A cross platform mobile app makes it easier to reach more users, and deliver highest quality engagement.
Top 5 Benefits of Developing Mobile Apps for Multiple Platforms
1) Target a Huge Audience
When an organization targets multiple mobile platforms, it becomes easier to reach more users. A constant increase is noted in the number of smartphones, tablets and phablets running on hugely popular mobile operating systems like iOS, Android and Windows Phone. The cross platform mobile development strategy can also target the mobile platforms based on their individual market share. So an organization can easily decide the mobile platforms it wants to target to tap into greater marketing potential.
2) Reduce Cost of Building and Updating Mobile Apps
Each enterprise explores ways to curtail the overall mobile development cost. It can always reduce the development cost by creating the app for different platforms. However, the developers must follow a set of best practices to deliver quality without incurring additional expenses. At the same time, they can further maintain the app and deploy changes easily, as the app runs on several operating systems. Once the app is updated, the updated version will get synced across different platforms and devices. Thus, cross platform mobile development can help in reducing the cost of creating and updating the application.
3) Maintain Uniform Look and Feel
Often developers have to write additional code to maintain the design and feel of the mobile app across different devices and operating systems. While developing a single app for multiple mobile platforms, a single code runs on the targeted platforms. Further, the organization is not required to deploy multiple teams to maintain the overall design and feel of the app across different platforms. The feature further helps the organization in not deploying professionals with specialized skills and expertise.
4) Option to Use Widely Used Technologies
5) Easy to Market the App
When an organization targets a huge audience, it becomes easier to market the mobile app. As the app does not cater to any specific set of people, no niche messages need to be created. The mobile app can be promoted simply by creating generalized messages to target users regardless of their choice of mobile platform and device. An organization also has option to choose from various media to promote the app according to its promotional strategy.
However, the developers must consider some important factors to effectuate cross platform mobile development. In addition to choosing the right cross platform mobile app development framework and tools, they also need to take advantage of the flexibility provided by each mobile platform.
You can hire developers from best cross platform mobile development companies in India who can help you accomplish your project within allocated budgets and time schedules.