Many reports recently highlighted how Google’s Android has superseded Apple’s iOS in terms of global smartphone market share. But the rapidly growing and popularity of Android is not having any significant impact on iPhone app development. According to VentureBeat.com, “An average Android app makes 5 times less money per download than an iOS app. Even though Android has by far passed iOS in terms of global market share, the picture is not so clear-cut in terms of revenue. Despite Android’s dominant market share, for many app developers, iOS is still the biggest platform.” The data clearly indicate that 2014 is going to be the year of highest iPhone apps. However, there are several factors that will contribute towards the rapid growth of iPhone app development during this year.
Why 2014 will be the Year of Highest iPhone Apps?
Increased iOS 7 Adaption Figures
The popularity and adaptability of a mobile operating system directly affects the popularity of mobile applications. According to the iOS adoption numbers, updated by Apple recently, iOS 7 has already hit the 80 percent mark. The increased iOS adoption number clearly indicates the growing popularity of the latest version of the mobile operating system. So the figure will encourage more enterprises to launch new iPhone apps.
Enhanced Processing Power
Apple surprised competitors by launching iPhone 5S with a powerful 64-bit processor chip. Companies like Samsung and Qualcomm have promises users to deliver enhanced process power during 2014. But Apple still has the edge, and the optimized processing power will also contribute towards making the latest version of iPhone popular. At the same time, the 64-bit processor chip allows application developers to launch more robust and fast mobile apps. The new feature will further result in launching new iPhone applications.
More Enterprise Apps
Despite the huge popularity of mobile applications, many enterprises still opt for mobile websites. The mobile websites are effective in keeping the visitors interested and engaged. But most users, nowadays, expect the websites to work like a mobile app. So many enterprises will launch mobile apps to meet the current trends. The gradual shifting from mobile websites will contribute towards the rapid increase in the number of iPhone apps during 2014.
Many organizations invest in iPhone app development to get higher return on investment. With companies and individual developers offering iPhone application development services, it has become easier for organizations to launch mobile applications without any hassle. Further, a business can outsource the iPhone app development project to curtail development cost. As many reports have highlighted, iOS is still the most preferred platform for many developers who wants to maximize their revenues. The enhanced earning potential will encourage new companies to invest in iPhone app development to get higher ROI.
Target Emerging Markets
As many reports have highlighted there are many countries where the app download numbers are high, but the developers are not getting any revenues. At present, the paid application download numbers are much higher only in USA and Western Europe. So the application developers have to target emerging markets to get more revenue. Apple also aims to make iPhone popular in countries like India, Russia and Brazil to increase its global smartphone market share. Therefore, more developers will build iPhone apps this year to target users from these emerging markets. The enhanced market share of iPhone will further contribute towards increasing the number of applications at the Apple App Store.
The iPhone application development will also be impacted by the frequent changes in the user demand. With more and more people wearing mobile devices as smart glasses or smart watches, enterprises will be encouraged to launch innovative apps to meet the current choices and preferences of users. At the same time, enterprises also have to release updated versions of existing iPhone apps to beat competition.
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