According to a statement released by research firm Gartner recently, “Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach USD 26 billion, up from USD 18 billion in 2012.” The statement also predicted a steady growth in the upcoming years, while adding that free mobile apps constituted for 91% of the total application downloads this year. These constantly increasing number of downloads further encourage many enterprises to invest in mobile application development.
But with more and more companies venturing into mobile app business, the field has become highly competitive. Each enterprise, nowadays, has to implement a comprehensive mobile application development and promotion strategy to make its apps popular within a very short span of time. At the same time, the strategy also needs to identify the key technologies and market forces that affect the number of mobile app downloads.
Important Factors Affecting Mobile App Download
Performance and Speed of the App
Many reports have highlighted how the mobile app loading time can have a huge impact on the user experience as well as number of downloads. Often users avoid applications that take more time to load, or require them to take a higher number of actions. So the performance, efficiency and speed of the mobile application must be optimized, while making it more focuses to keep the users impressed and engaged.
Options to Get User Feedback
People love to use mobile apps that are more interactive. Most users also appreciate the feedback mechanism provided by applications. At the same time, many mobile users also look for constant consumer-centric improvements in the app. The right feedback mechanism will help you in gathering the user feedback and comments, and implement these suggestions to deliver improved user experience. Further, you must convey information about the updated version of the mobile application to users, and encourage them to download it to avail a set of fresh and innovative features.
Make the App Easy-to-Customize
Each user wants to customize the mobile application according to his personal preference. So you can easily make the application popular by incorporating features that enables users to personalize it by adjusting settings. It is also a good idea to allow users to change the color, font size, font type and privacy settings to add more value to the app, while delivering more personalized user experience.
Use Dedicated App Marketing Channels
Most mobile application stores allow application developers and resellers to promote their apps by availing customized advertisement options. However, you have to choose the marketing channel according to your mobile application. For instance, the iOS apps can be promoted through Apple’s iAD, whereas the Android apps will be promoted through Google’s AdMob. As these dedicated mobile application marketing channels are effective in reaching out to a large base of mobile users, you can use these advertisement options to get more mobile app downloads immediately after its launch.
Make the Application More Searchable
Many users gather information about mobile apps using online search engines. So the landing page of the application must be optimized to appear at the top of major search engine results pages. Similarly, the title, descriptions and feature list of the application also need to be optimized by using the most relevant keyword and phrases. You can always make your app more searchable to increase the number of downloads without relying on the app stores.
Create App Profiles
You can always optimize the exposure of a specific mobile application by creating profiles on directories, review sites and similar online platforms. It is also a good idea to submit the app to popular app reviewers, and request them to post app reviews. The app reviews will further help you in determining the flaws that affect user experience negatively. You can even use the data to increase app downloads by launching its updated version.
Track the App Constantly
The app promotion strategy must be modified and updated regularly to optimize the campaign. You must keep track of the app consistently using a set of tools and services. The constant tracking will make it easier for you to gather key information about the app including the audience, their age group and usage pattern. You can even consider using mobile app analytics to gather detailed information about the performance of your mobile app, along with identifying its flaws and weaknesses.
The number of mobile app downloads is also impacted by the current and upcoming trends in technology and user demand. At the same time, an enterprise also needs to update its app at regular intervals to increase the number of downloads.
You can hire mobile app programmers from top app development firms who can help you build mobile apps within allocated budgets and time schedules.