If you have developed a new mobile application, it is obvious for you to expect numbers of downloads per day. Unfortunately, such is not the case always and a lack of marketing and promotion of the applications is one of the major reasons behind their unpopularity in the long run. Now, it is for this reason that marketing an application in the proper way is as necessary as creating it in the desirable manner. So, what are the ways that you can market an app and most essentially, create it in a way that automatically draws the attention of the users? Here is a list of them:
1. Go for App Store Listing and App Store Optimization
The application stores work well in driving downloads of a variety of apps. Optimizing the application requires you to follow three steps. First, you need to understand the particular keywords as well as the amount of competition that each of them has. This should be followed by the creation of a professional logo, screen shots, effective descriptions along with keyword rich titles to enable the application grab the instant attention of the people. Lastly, allow it to be as engaging as possible. Getting good reviews for the same is also an essential part of app store optimization that ultimately leads to an effective marketing of the same.
2. Articulate a Story
The story behind any application or product is of particular interest for the people. Emphasize upon telling a story and this will help the prospective users to get involved in a greater way. For the gaming based ones, the background story is extremely important while for the non- gaming ones, delineating the reasons behind their creation can be an effective way of marketing the same.
3. Using the QR Codes
When you are creating mobile apps, it is obvious that your target audience would be the Smartphone generation. Consequently, the QR codes come up as one of the best as well as the most recognized means of advertising. The codes can be added to the websites, business cards, brochures, storefront window and so on.
4. Choose the Right Timing
The time of the launching of the app is very crucial. To let the application get the maximum exposure, you should launch it at a time when there is high possibility of a momentum getting started. Synchronizing the PR, banners and blog posts is important in this regard.
5. Social Sharing from the Application Itself
Any application will include features that the users would like to use as well as share with the people they know. Enable those features that allow the users to share content, play games and so on. Social sharing is bound to affect the number of downloads of the application.
6. Build a Website for the Apps
A website for the app is like a home for the same and the advantage is that you can explain so many things about it in the page without the necessity of getting restricted to the specified description or marketing page. While the website you create should be unique and with a desirable landing page, site promotion techniques like SEO, link exchanges and so on can be facilitated to lead to a higher exposure.
7. Go for Efficient Public Relations Management
Effective PR is necessary not just with respect to the marketing of the applications but in every field. Enlisting the assistance of a public relation professional can be of real help. A press release can be drafted and it should include all the essential information about the app. Also consider sending emails to the blog owners.
8. Go for Premium Apps
The reason why most applications in the app store is free is that these are easier enough to be promoted. Eventually, the paid apps are never found to have a good ranking in the app store. Making the application free to download allows it to be more competitive in search and attract higher number of downloads.
9. Consider Mobile Advertising
Mobile apps can be advertised by means of PPC campaigns too and for this, you need to put the ads on the mobile devices. Even Google allows target users to see mobile ads while they are searching from their mobile devices.
10. Hire the Assistance of the Mobile App Marketing Agencies
There are various recognized mobile app marketing agencies accessible out there to help you gain the desired exposure for your application. You can certainly consider hiring their services for the best results.
Following the above- mentioned tips for marketing the mobile applications goes a long way in promoting the app among the target market and beyond in the best- possible way while also justifying the efforts put into the creation of the same. While speaking to top mobile app development companies, it does not hurt to have a vendor who is aware of app-marketing as well.
Expert mobile app development India teams can help build mobile applications for you. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.