The Importance of SharePoint Software Development in the Marketing Technology Today

Microsoft launched SharePoint in 2001 as a rapid web application development platform. But within a decade, it is being used by enterprises for various purposes. Many companies even use SharePoint to manage their content, documents and records. A number of survey results have further highlighted that the platform is being used widely by companies across the world to build intranet. The innovative features offered by SharePoint 2013 also make it easier for businesses to constantly collaborate and communicate with both external parties and internal departments.

Custom SharePoint developmentThe quick and hassle-free sharing of documents, images and content further helps the marketing teams in boosting sales, and beating competition. At the same time, an enterprise also has option to build a customized SharePoint intranet site to enable members of its sales teams to access the latest information, images and videos on the go. If you are yet to migrate to SharePoint 2013, it is time to understand the significance of the platform in latest marketing technologies.

Why Invest in SharePoint Intranet Solution for Your Marketing Team?

Hassle-Free Communication and Collaboration
The SharePoint intranet will allow you business to store marketing brochures and similar collateral in a PDF or Microsoft Word format. The data can further be tagged and classified according to your marketing strategy. So the members of your marketing team can access the most updated and relevant data without putting any extra time and effort. You can further use the versioning feature for documents to ensure that your employees are accessing the most updated version of marketing collaboration. The quick and hassle-free collaboration will contribute towards optimizing the performance of your sales team.

Better Control over Marketing Images
Most marketing campaigns, nowadays, use images to attract and engage the prospects. But each member of the sales team must know the approved marketing images. As SharePoint allows you to store the images at a centralized location, the library can be accessed by each employee, along with acting as an archive for old marketing images. The accessibility with further help you marketing department to exercise a greater control over the images that will be used as part of the ongoing marketing campaign.

Easy to Share New Marketing Videos
Similar to images, videos are also an integral part of marketing campaigns. Some of the video clips can be used to promote products or services offered by the company, whereas others will convey important information to the employees. SharePoint allows you to add new marketing videos by using the Media Web Part feature. You can simply post the latest video on the home page of the intranet, and the video clip will be accessible to all employees in an instant. The feature can also be used to display both audio and video clips on the various pages of the site.

Find Required Information Quickly
Microsoft has further designed the latest version of SharePoint with an advanced search center. The feature enables users to find the most relevant information on a topic in a simpler and faster way. The search results will be displayed according to the relevance of words in the search term entered by the user. Further, the search center is designed with a refinement pant that allows users to restrict the search results by choosing from the links appearing in the panel. At the same time, SharePoint further enables enterprises to promote the expected results through features like Keywords and Best Bets. These features will help you in allowing sales team members to access the most relevant information according to their individual contribution and expertise.

SharePoint 2013 also comes with a set of innovative features that enable the members of a distributed sales team to stay connected with each other. The members of your marketing team can use the instant messaging and online chat option to find the members of their group who are currently online. So they can discuss various aspects of a sales deal in an instant.

Custom SharePoint development teams can help you build projects within allocated budgets and time schedules.

We provide SharePoint bespoke development services. If you would like to know more about the expertise of our SharePoint developers, please get in touch with us at Mindfire Solutions.

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